Exploring the term 'functional' within the drinks market and what must a drink have to be considered 'functional'.
A fast-growing sector of the global beverage category, the functional drinks market is driven by consumers seeking specific health benefits from their foods and beverages.
Some drinks have an inherent functionality to them, such as the hydration value of water or the vitamin C content of orange juice. However, there are beverages with health benefits beyond their nutritional value, positively affecting one or bodily functions. These are functional drinks and often contain herbs, vitamins, minerals and amino acids which claim to provide specific health benefits. In most cases, the benefits are usually unmeasurable, such as enhancing mood, promoting relaxation and increasing energy. Some functional drinks contain synthetic nutrients or artificial additives such as stimulants.