We have been noticing the growth of the 'gin' inspired alcohol-free market over the past few months, we even discussed the trend in our latest thought article: The rise of the botanical 'spirit'. This is the second alcohol-free spirit launched by Diageo, with Gordon's 0.0 launched in the summer of 2020. However Tanqueray is part of Diageo's

Tanqueray 0.0% is made using the same blend of botanicals used to create the original Tanqueray London Dry gin, including juniper, coriander, angelica and liquorice. Anita Robinson, Marketing Director GB, Diageo said: “Our aim was to ensure that we retain Tanqueray’s distinctive flavours of piney juniper and faint lemon zest which when mixed with the perfect serve is exquisite in taste. Tanqueray 0.0% delivers a truly authentic, vibrant alcohol-free experience that captures the spirit of Tanqueray perfectly.”

Tanqueray 0.0% is scheduled to be available to purchase from March 2021 across Spain and the UK. It is suggested to be sold at a retail price of £16 per 70cl bottle and may be purchased at Waitrose, Morrisons and Sainsbury's in March and in all other national supermarkets from April.

Diageo is taking the lead in establishing their portfolio into the non-alcoholic market, what spirit will be next?