Sales of nolo spirits in Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US, which make up more than 75% of the global nolo consumption increased 32.7% in 2020. All 10 countries are expected to grow by 2024 with most of the growth coming from the USA, Germany and Spain.

Nolo spirits make up a small percentage of the total nolo sales at 0.6%, tracking some way behind the beer and cider category which comprises 92% and reported a flat performance in 2020, growing by just 0.5%. The spirit segment, boosted by new product development and consumer demand is expected is to rise by 14% between 2020 and 2024.

These increases continue the trend of the non alcoholic sector growth with Mark Meek, CEO of IWSR Drinks Market Analysis saying "What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced alcohol or alcohol-free drinks".