Non-alcoholic drinks are often compared and marketed as direct alternatives to their full alcohol counterparts. Non-alcoholic beers, ciders, spirits and so on. However, there has been some debate about whether it's correct to label a product as a non-alcoholic beer if, by definition, a beer must contain alcohol to be called as such.

The term ‘non-alcoholic spirit’ has been a divisive issue, as many trading standard regulations around the world state that anything named or declared a ‘spirit’ must have an ABV of 15% or more. Traditional spirit makers have challenged the idea that the non-alcoholic sector can use 'spirit’ within their names or being labelled as a non-alcoholic Gin if there is no alcohol present in the drinks.

This has created a need for clarity on what brands can and can’t label their products, to ensure consumers understand the differences between drinks with and without alcohol - although the packaging and marketing around them appear similar. One body the WSTA has created low and no labelling guidance at the request of retailers and producers alike. A statement from Miles Beale, the chief executive of WSTA; "There has been a huge amount of innovation and product development across the low and no alcohol category in recent years. Confusion – for producers and for consumers – led to a request of the WSTA to pull together comprehensive advice. Along with our Primary Authority partners, we have produced this new guide to help both producers and consumers".

For more information regarding the guidelines please visit the WSTA website to download the guide: Guidance on Labelling of Spirit Drinks – sales denominations, compound terms and allusions.