Spotted on Instagram, M&S are going to launch a 0% botanical spirit in 2021.
We have spoken before on domestic supermarkets looking to break into the non-alcoholic market with their branded drinks. A trend that has grown with the increasing demand from consumers for readily available nolo beers, wines, ciders and spirits.
M&S have entered the no and low category with their branded range which includes a botanical G&T, selection of wines and also a mulled wine over the festive period. We spotted this week on Instagram that they are now taking it one step further and entering the spirit category with a 0% Botanical spirit, flavoured with Juniper, Cardamom and Pink Pepper.
We look forward to reviewing this new spirit, and see how it compares to other botanical spirits options and other items in the M&S nolo range.