Heineken adds to their growing selection of non alcoholic beverages with the expansion of Desperados Virgin 0.0%. Desperados Virgin, first introduced in France in 2019 will begin a roll-out in selected European countries in the first quarter of 2021 before launching in additional markets later in the year.

Created from a unique recipe of citrus and zest of lemon, Desperados Virgin 0.0% is an alcohol-free innovation that delivers ultimate refreshment and brings the Desperados vibe to any occasion – without the alcohol.

Described by Heineken as "offering 100% taste with 0% alcohol" Desperados Virgin 0.0% continues with the trend of multinational breweries and drink producers producing zero alcohol versions of well-known drinks brands. We're looking forward to seeing how Desperados Virgin 0.0% compares against Peroni Libera, Stella Artois 0.0, Birra Moretti Zero and Heineken 0.0 once available in the UK.

Desperados Virgin 0.0% – Influencer Media Pack

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